EXPECTATIONS GREAT FOR Q4 PHONE CARD SALES

Given the right promotion, supermarket phone card sales have risen as much as 40% in the fourth quarter. Cards with holiday designs, reduced calling charges and in-store merchandising materials have yielded the increases, retailers said.At Food Lion, Publix and Hy-Vee Stores, retailers are sparking incremental volume for their Sprint prepaid cards in the holiday period using themed cards, reduced

Given the right promotion, supermarket phone card sales have risen as much as 40% in the fourth quarter. Cards with holiday designs, reduced calling charges and in-store merchandising materials have yielded the increases, retailers said.

At Food Lion, Publix and Hy-Vee Stores, retailers are sparking incremental volume for their Sprint prepaid cards in the holiday period using themed cards, reduced per-minute charges and supplier-sponsored radio ad spots with store tag lines.

L

Register to view the full article

test - Advanced Registered User

Already a member? .