EXPERT: MENUS NEED MORE MARKETING SAVVY

SEATTLE -- Menus are more than a product list; they are a canvas for crucial marketing messages, and one that supermarkets would do well to paint more deliberately, according to a menu design expert.The designer, Banger Smith, president of Menus for Profit, a company here that analyzes and redesigns restaurant menus and related point-of-purchase material, said the menu is a powerful communicator of

SEATTLE -- Menus are more than a product list; they are a canvas for crucial marketing messages, and one that supermarkets would do well to paint more deliberately, according to a menu design expert.

The designer, Banger Smith, president of Menus for Profit, a company here that analyzes and redesigns restaurant menus and related point-of-purchase material, said the menu is a powerful communicator of product selection and quality, whether an operator intends it to be or not.

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