EXPERTS OFFER POINTERS FOR BUILDING SEAFOOD SALES

BOSTON -- Retailers selling seafood should invest more money and training in their seafood department associates who are in touch with consumers every day, a panel of experts said recently.Using humor and skits to convey a serious message, the co-founders of Food Marketing Success offered tips on boosting seafood sales to an audience of retailers."Isn't it interesting that the people who usually get

BOSTON -- Retailers selling seafood should invest more money and training in their seafood department associates who are in touch with consumers every day, a panel of experts said recently.

Using humor and skits to convey a serious message, the co-founders of Food Marketing Success offered tips on boosting seafood sales to an audience of retailers.

"Isn't it interesting that the people who usually get paid the least and are the least educated about the product and the company

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TAGS: Seafood