EXPERTS: SUPPLIERS MUST OFFER MORE VALUE

NEW ORLEANS -- The produce category will experience strong growth if retailers commit to key suppliers, and vendors offer more than lowest price, according to a pair of industry analysts speaking at Fresh Summit 2002, the annual convention of the Produce Marketing Association.Retailers who select "full-service category providers" can more effectively compete in the marketplace, since they are backed

NEW ORLEANS -- The produce category will experience strong growth if retailers commit to key suppliers, and vendors offer more than lowest price, according to a pair of industry analysts speaking at Fresh Summit 2002, the annual convention of the Produce Marketing Association.

Retailers who select "full-service category providers" can more effectively compete in the marketplace, since they are backed by suppliers who offer comprehensive, account-specific after-sale support, as well as

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