EXPERTS: TAKE ADVANTAGE OF FOCUS ON HEALTH, DIETING

ANAHEIM, Calif. -- Though the low-carb dieting trend may be fading away, food marketers should tap into the public's heightened awareness of health and nutrition to boost product sales, according to a group of food industry experts.Members of the group shared success stories detailing how they managed to use the media's barrage of low-carb coverage to help their products. The experts were Linda McCashion,

ANAHEIM, Calif. -- Though the low-carb dieting trend may be fading away, food marketers should tap into the public's heightened awareness of health and nutrition to boost product sales, according to a group of food industry experts.

Members of the group shared success stories detailing how they managed to use the media's barrage of low-carb coverage to help their products. The experts were Linda McCashion, vice president, public relations, National Potato Promotion Board, Denver; Jenn

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