EXPO COMIDA LATINA

NEW YORK -- Manufacturers who want to sell their ethnic wares to mainstream consumers need to have a distinctive product and be prepared to educate retailers about its potential outside the ethnic aisle, said two speakers at Expo Comida Latina, the Hispanic Food & Beverage Show, here last week."The whole idea of mainstreaming stems from the hope that you can be beyond just being in the international

NEW YORK -- Manufacturers who want to sell their ethnic wares to mainstream consumers need to have a distinctive product and be prepared to educate retailers about its potential outside the ethnic aisle, said two speakers at Expo Comida Latina, the Hispanic Food & Beverage Show, here last week.

"The whole idea of mainstreaming stems from the hope that you can be beyond just being in the international aisle," Paul Mena, senior category manager for Hispanic at the distributor Tree o

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