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Hearst Publications recently completed a sweepstakes promotion for ConAgra's Healthy Choice products that resulted in features and displays in a total of 1,600 supermarkets.Called the Healthy Choice Drive for the Green Sweepstakes, it was areward to the Omaha, Neb.-based brand marketer for its advertising in Country Living, Redbook, Good Housekeeping, House Beautiful and Victoria magazines, says Mark

Hearst Publications recently completed a sweepstakes promotion for ConAgra's Healthy Choice products that resulted in features and displays in a total of 1,600 supermarkets.

Called the Healthy Choice Drive for the Green Sweepstakes, it was a

reward to the Omaha, Neb.-based brand marketer for its advertising in Country Living, Redbook, Good Housekeeping, House Beautiful and Victoria magazines, says Mark Goldschmidt, corporate sales director at Hearst, New York.

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