EXTREME PRICING: A PROMOTIONAL GAME NO ONE CAN WIN?

"Three is the charm," appears to be the hope of major supermarket operators around the country as they look to build sales and recapture market share with heavy promotions.Throughout much of 2003, food retailers from regional chains like Harris Teeter to national powerhouses like Kroger have resorted to a variety of promotional gimmicks, often based on the magic of three. There have been three-day

"Three is the charm," appears to be the hope of major supermarket operators around the country as they look to build sales and recapture market share with heavy promotions.

Throughout much of 2003, food retailers from regional chains like Harris Teeter to national powerhouses like Kroger have resorted to a variety of promotional gimmicks, often based on the magic of three. There have been three-day sales, three-for-the-price-of-one sales and triple-coupon offers.

None of thes

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TAGS: Kroger