EYES ON THE DIGITAL PRIZE

ORLANDO, Fla. -- Ready or not, here comes digital photography.market nonfood executives are trying to figure out their move into digital photo printing.It's safe to say that uncertainty reigns, especially among those who have little firsthand experience of digital photography.The challenges are many: expensive equipment that is decreasing rapidly in price; customer education; store-level training;

ORLANDO, Fla. -- Ready or not, here comes digital photography.

market nonfood executives are trying to figure out their move into digital photo printing.

It's safe to say that uncertainty reigns, especially among those who have little firsthand experience of digital photography.

The challenges are many: expensive equipment that is decreasing rapidly in price; customer education; store-level training; and the worry that mass merchants and drug stores may already

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