FAIR SHARE

All's fair in love and coffee. At least, it's starting to look that way in supermarkets. Increasingly, retailers are carrying Fair Trade-certified products, chiefly coffee. Many of these retailers said these variations bring in greater sales than their traditional consumer packaged goods counterparts.Stormans, a two-unit operator in Olympia, Wash., has been selling Fair Trade coffee provided by Equal

All's fair in love and coffee. At least, it's starting to look that way in supermarkets. Increasingly, retailers are carrying Fair Trade-certified products, chiefly coffee. Many of these retailers said these variations bring in greater sales than their traditional consumer packaged goods counterparts.

Stormans, a two-unit operator in Olympia, Wash., has been selling Fair Trade coffee provided by Equal Exchange, a Canton, Mass.-based worker-owned cooperative, since 1994. "It is by far

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