Supermarkets are anticipating that more children's sell-through titles will hit the magic $10-or-below price point this year, resulting in greater sales.
Retailers surveyed by SN said that with a variety of children's video at lower prices, they can better compete with the deep discounters.
"We can't make much on Disney videos because of the discounters. But on less-known children's sell-through titles we can mark them up to a decent margin of around 20%. We'll look for these