FALLING PRICES RAISE RETAIL EXPECTATIONS

Supermarkets are anticipating that more children's sell-through titles will hit the magic $10-or-below price point this year, resulting in greater sales.Retailers surveyed by SN said that with a variety of children's video at lower prices, they can better compete with the deep discounters."We can't make much on Disney videos because of the discounters. But on less-known children's sell-through titles

Supermarkets are anticipating that more children's sell-through titles will hit the magic $10-or-below price point this year, resulting in greater sales.

Retailers surveyed by SN said that with a variety of children's video at lower prices, they can better compete with the deep discounters.

"We can't make much on Disney videos because of the discounters. But on less-known children's sell-through titles we can mark them up to a decent margin of around 20%. We'll look for these

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