A FAMILY AFFAIR

Retailers are finding that high price tags on ready-to-eat cereal are pushing more shoppers into the all-family category.Consumers are looking for value-priced alternatives and, as a result, they are turning either to private-label cereals, bagged cereals, or to all-family cereals, which allow them to save money by buying one product that can satisfy both kids and adults equally, according to buyers

Retailers are finding that high price tags on ready-to-eat cereal are pushing more shoppers into the all-family category.

Consumers are looking for value-priced alternatives and, as a result, they are turning either to private-label cereals, bagged cereals, or to all-family cereals, which allow them to save money by buying one product that can satisfy both kids and adults equally, according to buyers polled by SN.

Traditionally a very competitive and efficient category for sup

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