FAMILY BUSINESS: KINDER, GENTLER VIDEO

With national attention focused in recent months on movie ratings, and especially on the marketing of violent fare to children, consumers may be growing more receptive to family-friendly versions of films.Two recently publicized programs, similar in aim but unrelated, seem designed to test this premise. The first is a studio undertaking; the second is an independent venture by a video retailer.One

With national attention focused in recent months on movie ratings, and especially on the marketing of violent fare to children, consumers may be growing more receptive to family-friendly versions of films.

Two recently publicized programs, similar in aim but unrelated, seem designed to test this premise. The first is a studio undertaking; the second is an independent venture by a video retailer.

One project, from New Line Home Video, Los Angeles, adds three sell-through titles

Register to view the full article

Already a member? .