FAMILY MOVIE DEMAND SPARKS MOONBEAM

CLEVELAND -- Demand for family movies is fueling the growth of the direct-to-video Moonbeam Entertainment label, said Charles Band, chairman and chief executive officer of Full Moon Entertainment, Los Angeles. Full Moon, which produces fantasy movies with more adult themes, launched the Moonbeam label last year with the successful "Prehysteria!" to tap the family market. The live-action dinosaur title

CLEVELAND -- Demand for family movies is fueling the growth of the direct-to-video Moonbeam Entertainment label, said Charles Band, chairman and chief executive officer of Full Moon Entertainment, Los Angeles. Full Moon, which produces fantasy movies with more adult themes, launched the Moonbeam label last year with the successful "Prehysteria!" to tap the family market. The live-action dinosaur title is believed to be the top-selling direct-to-video rental release to date, said Band. Full Mo

Register to view the full article

test - Advanced Registered User

Already a member? .