FARM FRESH RESETS JUICE AISLE

BALTIMORE -- Farm Fresh Supermarkets of Baltimore here is resetting its juice aisles in an effort to make the juice category more shopper-friendly -- and it's boosting sales in the process.The new strategy, which groups all canned items together and all bottled items together, has been implemented in four of Farm Fresh's 10 stores and is in the process of being implemented into the chain's remaining

BALTIMORE -- Farm Fresh Supermarkets of Baltimore here is resetting its juice aisles in an effort to make the juice category more shopper-friendly -- and it's boosting sales in the process.

The new strategy, which groups all canned items together and all bottled items together, has been implemented in four of Farm Fresh's 10 stores and is in the process of being implemented into the chain's remaining six units, according to Gerson Spiller, vice president and head grocery buyer-merchan

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TAGS: Center Store