FARMER JACK BEAUTIFIES ITS LOYALTY CARD PROGRAM

DETROIT -- Farmer Jack Supermarkets, a subsidiary of A&P, Montvale, N.J., recently expanded its customer loyalty card offering by introducing a Health & Beauty Bonus Savings Club.The new loyalty incentive program, which began on May 2, allows any customer who spends $100 on health and beauty care items to receive $10 in cash back from the retailer. Farmer Jack claims that the initiative is a first

DETROIT -- Farmer Jack Supermarkets, a subsidiary of A&P, Montvale, N.J., recently expanded its customer loyalty card offering by introducing a Health & Beauty Bonus Savings Club.

The new loyalty incentive program, which began on May 2, allows any customer who spends $100 on health and beauty care items to receive $10 in cash back from the retailer. Farmer Jack claims that the initiative is a first for the supermarket industry. "Customer response is in strong favor for the Hea

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