FARMER JACK TO CHECK WHAT NEW CARD REAPS

DETROIT -- Having just completed rolling out an electronic frequent shopper program to 95 Farmer Jack stores, the Michigan division of Montvale, N.J.-based A&P will test several initiatives to drive sales and shopper loyalty.Called the Farmer Jack Bonus Savings Club, the card-based program awards shoppers electronic discounts at the point of sale. More than 1,000 items are featured in the program,

DETROIT -- Having just completed rolling out an electronic frequent shopper program to 95 Farmer Jack stores, the Michigan division of Montvale, N.J.-based A&P will test several initiatives to drive sales and shopper loyalty.

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