FARMER JACK TO CHECK WHAT NEW CARD REAPS

DETROIT -- Having just completed rolling out an electronic frequent shopper program to 95 Farmer Jack stores, the Michigan division of Montvale, N.J.-based A&P will test several initiatives to drive sales and shopper loyalty.Called the Farmer Jack Bonus Savings Club, the card-based program awards shoppers electronic discounts at the point of sale. More than 1,000 items are featured in the program,

DETROIT -- Having just completed rolling out an electronic frequent shopper program to 95 Farmer Jack stores, the Michigan division of Montvale, N.J.-based A&P will test several initiatives to drive sales and shopper loyalty.

Called the Farmer Jack Bonus Savings Club, the card-based program awards shoppers electronic discounts at the point of sale. More than 1,000 items are featured in the program, according to Craig Sturken, vice president of the Michigan group, Farmer Jack.

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