FARMER JACK OFFERS JOINT SHOPPER DISCOUNTS

DETROIT -- Farmer Jack here has expanded the features and reach of its frequent shopper program by offering discounts jointly with another retailer.t Fretter Superstores, Brighton, Mich., a large specialty retailer selling home entertainment products, consumer electronics and appliances.Craig Sturken, president of Farmer Jack, said enrollment in the program has been steady and customer acceptance

DETROIT -- Farmer Jack here has expanded the features and reach of its frequent shopper program by offering discounts jointly with another retailer.

t Fretter Superstores, Brighton, Mich., a large specialty retailer selling home entertainment products, consumer electronics and appliances.

Craig Sturken, president of Farmer Jack, said enrollment in the program has been steady and customer acceptance prompted the chain to find additional ways to add value to the program.

Register to view the full article