FAST FORWARD

How does a brand marketer keep his head above water when choosing a fourth-quarter video promotion? The secret is to plan early. Planning now for next year's fourth quarter is not far-fetched and not as difficult as some may think.Understanding the entertainment mind-set should assist you in estimating the video release dates of the 1996 theatrical winners. Traditionally, studios like to plan video

How does a brand marketer keep his head above water when choosing a fourth-quarter video promotion? The secret is to plan early. Planning now for next year's fourth quarter is not far-fetched and not as difficult as some may think.

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