FAST FRESH AND BUSY

HOUSTON -- Using their delis as a platform to differentiate themselves from competitors, Coastal Mart food-service locations have branded the stations, using deli products from a single manufacturer, to create a successful proprietary program.Coastal's Deli Fresh Express has experienced consistent sales growth since its inception. According to the company, sales were up 17% over base-year 1997 levels

HOUSTON -- Using their delis as a platform to differentiate themselves from competitors, Coastal Mart food-service locations have branded the stations, using deli products from a single manufacturer, to create a successful proprietary program.

Coastal's Deli Fresh Express has experienced consistent sales growth since its inception. According to the company, sales were up 17% over base-year 1997 levels -- the most recent figures available -- and are rising again this year.

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