IN THE FAST LANE

Equipped with a map of the United States, Columbia Tri-Star Home Entertainment officials watched in real-time as nearly 2,000 Kmart stores -- one by one -- were merchandised for the home video release of "Spider-Man."The map was filled with red dots, each one signifying a different Kmart store. Each time a store was completed -- meaning displays were set up and stocked with DVD and VHS units and point-of-purchase

Equipped with a map of the United States, Columbia Tri-Star Home Entertainment officials watched in real-time as nearly 2,000 Kmart stores -- one by one -- were merchandised for the home video release of "Spider-Man."

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