ONTO THE FAST LANE

Thanks to advanced technology, this is expected to be the breakout year for prepaid calling cards through the food channel.After lagging behind other distribution channels due to complex merchandising challenges, supermarkets have begun to pay closer attention to the potential of this high-impulse segment.Stores associated with Supervalu, Minneapolis, and Piggly Wiggly Carolina, Charleston Heights,

Thanks to advanced technology, this is expected to be the breakout year for prepaid calling cards through the food channel.

After lagging behind other distribution channels due to complex merchandising challenges, supermarkets have begun to pay closer attention to the potential of this high-impulse segment.

Stores associated with Supervalu, Minneapolis, and Piggly Wiggly Carolina, Charleston Heights, S.C., are quickly moving onto the fast lane of prepaid because of newly intro

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TAGS: Supervalu