Earlier this year, burger behemoth McDonald's Corp. made one of its most significant forays into price cutting and is now seeing its effort faltering.
And now, it develops, Boston Market is under an extreme challenge for roughly the same reason. T
These two developments suggest we should take a new look at the question posed in this space March 17: Do the experiences of fast-food operators hold a lesson for supermarkets' food-service tactics?
More and more it would s