FAT SUBSTITUTE MADE BY P&G STIRS CONCERN, ENTHUSIASM

The media crunch around Procter & Gamble's new fat substitute, Olean, has bagged grocery buyers' attention but has left them wondering how far it might chip its way into the salty snacks market.Several retailers told SN that Olean likely will shake up the salty snacks playing field, since a giant like P&G is behind it and Frito-Lay, the largest U.S. snack manufacturer, quickly decided to test its

The media crunch around Procter & Gamble's new fat substitute, Olean, has bagged grocery buyers' attention but has left them wondering how far it might chip its way into the salty snacks market.

Several retailers told SN that Olean likely will shake up the salty snacks playing field, since a giant like P&G is behind it and Frito-Lay, the largest U.S. snack manufacturer, quickly decided to test its use.

Yet they also voiced concern that media reports of alleged side eff

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