FATHER'S DAY PROMOTION DRIVES CAKE SALES

RALEIGH, N.C. -- For the first time in its Raleigh-area stores, Winn-Dixie Stores here put the F-A-T into Father's Day with a promotion designed to drive bakery cake sales.Children were invited to decorate heart-shaped cakes the day before Father's Day, using each stores' decorating equipment. The cakes were sold for $3.98 apiece.An area in the bakery department was set aside so youngsters frosting

RALEIGH, N.C. -- For the first time in its Raleigh-area stores, Winn-Dixie Stores here put the F-A-T into Father's Day with a promotion designed to drive bakery cake sales.

Children were invited to decorate heart-shaped cakes the day before Father's Day, using each stores' decorating equipment. The cakes were sold for $3.98 apiece.

An area in the bakery department was set aside so youngsters frosting and icing their cakes were visible to other shoppers, thus generating traffic

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