FAVORED VENDOR STATUS LINKED TO TEAMS

CHICAGO -- Brand marketers should assign account planning responsibilities to a freestanding trade marketing group and create cross-functional teams to work with major accounts."This is becoming the price of admission to become a favored supplier," said Al Whitteman, managing director of Ryan Management Group, Westport, Conn.Whitteman discussed account planning and budgeting at a conference here titled

CHICAGO -- Brand marketers should assign account planning responsibilities to a freestanding trade marketing group and create cross-functional teams to work with major accounts.

"This is becoming the price of admission to become a favored supplier," said Al Whitteman, managing director of Ryan Management Group, Westport, Conn.

Whitteman discussed account planning and budgeting at a conference here titled "Co-Marketing With Today's Power Retailers," hosted by The Marketing Inst

Register to view the full article

Already a member? .