FDA LAUNCHES FOOD LABEL AD BLITZ

CHICAGO -- After more than four years in the making, the new federally mandated nutrition label on processed food products officially went into effect yesterday and is being launched with a $1.5 million ad campaign.held during the Food Marketing Institute's annual convention."It [the label] will enable Americans to make truly informed choices," Kessler said at the FMI event. "Our job now is to make

CHICAGO -- After more than four years in the making, the new federally mandated nutrition label on processed food products officially went into effect yesterday and is being launched with a $1.5 million ad campaign.

held during the Food Marketing Institute's annual convention.

"It [the label] will enable Americans to make truly informed choices," Kessler said at the FMI event. "Our job now is to make sure consumers know the label is there, to look for it and to use it." As m

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