FDA LAUNCHES FOOD LABEL AD BLITZ

CHICAGO -- After more than four years in the making, the new federally mandated nutrition label on processed food products officially went into effect yesterday and is being launched with a $1.5 million ad campaign.held during the Food Marketing Institute's annual convention."It [the label] will enable Americans to make truly informed choices," Kessler said at the FMI event. "Our job now is to make

CHICAGO -- After more than four years in the making, the new federally mandated nutrition label on processed food products officially went into effect yesterday and is being launched with a $1.5 million ad campaign.

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