FEEDBACK CARDS HELP LUND'S SHUFFLE MENU

MINNEAPOLIS -- Lund's Stores here is using direct customer feedback to help develop its home-meal replacement menu options.The chain is inserting postage-paid customer comment cards into every Dinners To Go order that its sells, according to Laurie Kelly, deli merchandiser.Based on the results of a 47% return rate, the operator has been able to glean important information and learn lessons from its

MINNEAPOLIS -- Lund's Stores here is using direct customer feedback to help develop its home-meal replacement menu options.

The chain is inserting postage-paid customer comment cards into every Dinners To Go order that its sells, according to Laurie Kelly, deli merchandiser.

Based on the results of a 47% return rate, the operator has been able to glean important information and learn lessons from its customers, including preferences and lifestyles.

For example, it adde

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