Feedback Prompts Action at No Frills

LAS VEGAS To be more responsive to customer needs, No Frills Supermarkets, Omaha, Neb., is using a computer-assisted research program to solicit shopper opinions and implement store-level changes, the company said here during a presentation at the National Grocers Association's annual convention. This program ensures that No Frills is driven by real feedback from real customers that demand action,

LAS VEGAS — To be more responsive to customer needs, No Frills Supermarkets, Omaha, Neb., is using a computer-assisted research program to solicit shopper opinions and implement store-level changes, the company said here during a presentation at the National Grocers Association's annual convention.

“This program ensures that No Frills is driven by real feedback from real customers that demand action,” said Evan Juro, principal at Juro Marketing and brother of Richard Juro, pres

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