FELPAUSCH FIGHTING WAL-MART WITH NEW CONCEPT

BATTLE CREEK, Mich. -- An independent grocer caught in the crossfire between battling supercenters is taking cover under a new identity.Felpausch this month completed a conversion of one of its four stores here to Zucca's, a new banner featuring an upscale mix of natural and organic products and expanded fresh and prepared-foods departments. The 35,000-square-foot store replaces a conventional Felpausch

BATTLE CREEK, Mich. -- An independent grocer caught in the crossfire between battling supercenters is taking cover under a new identity.

Felpausch this month completed a conversion of one of its four stores here to Zucca's, a new banner featuring an upscale mix of natural and organic products and expanded fresh and prepared-foods departments. The 35,000-square-foot store replaces a conventional Felpausch Food Center, said Janine Dalman, spokeswoman for the Hastings, Mich.-based indepe

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