FICAH'S NEW OUTLOOK

The Food Industry Crusade Against Hunger is moving into its second decade of existence, and is getting ready for its biggest revenue-building event of the year: the in-store, point-of-purchase consumer-donation program based on bar-coded coupons. This year's program runs Oct. 27 to Jan. 4.FICAH is one of several programs designed to partner with retailers in a bid to glean funds to be devoted to the

The Food Industry Crusade Against Hunger is moving into its second decade of existence, and is getting ready for its biggest revenue-building event of the year: the in-store, point-of-purchase consumer-donation program based on bar-coded coupons. This year's program runs Oct. 27 to Jan. 4.

FICAH is one of several programs designed to partner with retailers in a bid to glean funds to be devoted to the alleviation of hunger. FICAH is national in scope, and has as its guiding premise the

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