FIESTA MART HEATS HOT MEAL SALES

HOUSTON -- Fiesta Mart here is aiming to make its hot deli a destination spot by tailoring its product mix to individual neighborhoods and by touting family-size meals.Until now, snack-type foods such as tacos and burritos and a limited selection of individual meals with an Hispanic accent have made up the bulk of hot food sales, and have represented primarily impulse buys, said John Eagleson, hot

HOUSTON -- Fiesta Mart here is aiming to make its hot deli a destination spot by tailoring its product mix to individual neighborhoods and by touting family-size meals.

Until now, snack-type foods such as tacos and burritos and a limited selection of individual meals with an Hispanic accent have made up the bulk of hot food sales, and have represented primarily impulse buys, said John Eagleson, hot deli supervisor for the 18-unit chain.

"I'd say 90% of sales from our hot delis

Register to view the full article

Already a member? .