FIESTA MART TO TEST RADIO SHELF LABELING

HOUSTON -- Fiesta Mart here will be the first site to test a new electronic labeling system that uses high-frequency radio waves to transmit pricing data to the shelf edge.Next week the chain will have 10,000 electronic labels installed in a 70,000-square-foot store here, according to Gil Russell, chief information officer.The system, from AT&T, Dayton, Ohio, draws pricing changes from a central data

HOUSTON -- Fiesta Mart here will be the first site to test a new electronic labeling system that uses high-frequency radio waves to transmit pricing data to the shelf edge.

Next week the chain will have 10,000 electronic labels installed in a 70,000-square-foot store here, according to Gil Russell, chief information officer.

The system, from AT&T, Dayton, Ohio, draws pricing changes from a central data base and transmits the data simultaneously to shelf tags and the point-

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