FIESTA: A TASTE OF MEXICO AND BEYOND

HOUSTON -- At a time when the major food retailers are busy consolidating and creating cookie-cutter stores, Fiesta Mart has remained the quintessential neighborhood supermarket.The 50-unit chain, based here, provides this city's Hispanic community with a store they can call their own. The brightly decorated stores, which average 63,000 square feet, feature expansive assortments of affordably priced

HOUSTON -- At a time when the major food retailers are busy consolidating and creating cookie-cutter stores, Fiesta Mart has remained the quintessential neighborhood supermarket.

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