FIGHT BAC! EXPANDING FOCUS TO ASSOCIATES

CHICAGO -- In-store associates are the focus of a new industry initiative that seeks to boost compliance with retailers' existing food-safety programs."Fight BAC! It's Worth the Time" was unveiled during last week's FMI show after more than a year of development by the Food Marketing Institute Foundation and Porter-Novelli, the research and marketing firm.The initiative consists of four key points

CHICAGO -- In-store associates are the focus of a new industry initiative that seeks to boost compliance with retailers' existing food-safety programs.

"Fight BAC! It's Worth the Time" was unveiled during last week's FMI show after more than a year of development by the Food Marketing Institute Foundation and Porter-Novelli, the research and marketing firm.

The initiative consists of four key points related to associate-level food safety, delivered via 14 simple messages that

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