THE FIGHTING 10

Just where shoppers went to buy the leading health and beauty care categories last year was nearly split in thirds among food, drug and mass market retailers, with mass merchandisers increasing their share of the pie.However, analysts expect mass merchants not only to exert price pressures but to institute innovative merchandising concepts. These concepts are powerful enough to make a statement to

Just where shoppers went to buy the leading health and beauty care categories last year was nearly split in thirds among food, drug and mass market retailers, with mass merchandisers increasing their share of the pie.

However, analysts expect mass merchants not only to exert price pressures but to institute innovative merchandising concepts. These concepts are powerful enough to make a statement to consumers about the retailer's commitment to high-volume HBC categories and draw shoppe

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