FIGURING THE BRAND

Product prices usually cause consumers to pick one brand over another, according to a survey conducted for SN by America's Research Group, Charleston, S.C. Of 1,000 consumers surveyed, 54% cited price as the feature that most often influences which brand they choose.Retailers polled by SN agreed that price is a determining factor in buying Center Store products. While brand loyalty exists, they said

Product prices usually cause consumers to pick one brand over another, according to a survey conducted for SN by America's Research Group, Charleston, S.C. Of 1,000 consumers surveyed, 54% cited price as the feature that most often influences which brand they choose.

Retailers polled by SN agreed that price is a determining factor in buying Center Store products. While brand loyalty exists, they said most consumers make purchasing decisions based on how much an item costs.

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