FILLING OUT THE BOTTOM LINE

CHICAGO -- The industry's zeal for efficiency drove operators to record net earnings last year despite signs that sales adjusted for inflation continued to fall off.Companies using Efficient Consumer Response initiatives enjoyed the most bottom-line success, according to data released during last week's annual Food Marketing Institute convention here.According to the State of the Food Marketing Industry:

CHICAGO -- The industry's zeal for efficiency drove operators to record net earnings last year despite signs that sales adjusted for inflation continued to fall off.

Companies using Efficient Consumer Response initiatives enjoyed the most bottom-line success, according to data released during last week's annual Food Marketing Institute convention here.

According to the State of the Food Marketing Industry: Speaks '97 presentation, earnings were strongest among companies using

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