FILM, CAMERAS GET EXPOSURE AT RANDALL'S

HOUSTON -- Randall's Food Markets is maximizing its film and camera impulse purchases with a dedicated 3-D end cap, and by cross merchandising products in appropriate grocery and other sections of the store. The chain began testing the program designed to increase impulse sales of photo/film this spring. In August, it expanded the merchandising to other stores. Randall's plans to institute it chainwide

HOUSTON -- Randall's Food Markets is maximizing its film and camera impulse purchases with a dedicated 3-D end cap, and by cross merchandising products in appropriate grocery and other sections of the store. The chain began testing the program designed to increase impulse sales of photo/film this spring. In August, it expanded the merchandising to other stores. Randall's plans to institute it chainwide at 75 stores by the end of this year, said Dorothy Jones, buyer and merchandiser of video,

Register to view the full article

test - Advanced Registered User

Already a member? .