FINAST TRIES MILKING MORE SALES FROM DAIRY MONTH

MAPLE HEIGHTS, Ohio -- Finast here is hoping to boost sales with a new "Dairy Celebration Month" in June."It was stimulated by the tremendous activity that our market had with National Frozen Month in March," said Jim Forkin, chief operating officer of Buckeye Sales & Marketing, a consulting group based in Twinsburg, Ohio."The results this year were outstanding, and [Finast dairy category manager]

MAPLE HEIGHTS, Ohio -- Finast here is hoping to boost sales with a new "Dairy Celebration Month" in June.

"It was stimulated by the tremendous activity that our market had with National Frozen Month in March," said Jim Forkin, chief operating officer of Buckeye Sales & Marketing, a consulting group based in Twinsburg, Ohio.

"The results this year were outstanding, and [Finast dairy category manager] JoAnne Salvatore picked it up and said, 'If it worked so well for frozens,

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TAGS: Dairy