FINDING MIDDLE GROUND

NEW YORK - Despite the growth of supermarkets at the high and low ends of the price and service spectrum, there is plenty of room for companies that opt to operate in the middle, participants said here at SN's 11th annual Financial Analysts Roundtable."There is absolutely nothing wrong with the middle," John Heinbockel, vice president, Goldman Sachs here, pointed out. "But if you are going to survive

NEW YORK - Despite the growth of supermarkets at the high and low ends of the price and service spectrum, there is plenty of room for companies that opt to operate in the middle, participants said here at SN's 11th annual Financial Analysts Roundtable.

"There is absolutely nothing wrong with the middle," John Heinbockel, vice president, Goldman Sachs here, pointed out. "But if you are going to survive in the middle, you have to eliminate any glaring weaknesses. Your pricing has to be

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