FINDING THE RIGHT MEALS RECIPE IS HARD, RETAILERS WARNED

CHICAGO -- Even supermarkets entering the meals business with well-focused food-service programs, experienced chefs and well-developed business plans face an uphill struggle, according to three senior supermarket executives whose companies are deeply involved in meals programs.The executives, Lewis Golub, chairman and chief executive officer of Price Chopper Supermarkets, Schenectady, N.Y.; David

CHICAGO -- Even supermarkets entering the meals business with well-focused food-service programs, experienced chefs and well-developed business plans face an uphill struggle, according to three senior supermarket executives whose companies are deeply involved in meals programs.

The executives, Lewis Golub, chairman and chief executive officer of Price Chopper Supermarkets, Schenectady, N.Y.; David Ball, executive director of Hen House Markets, a subsidiary of Balls Food Stores, Kansas

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