FINE-TUNING LOYALTY PROGRAMS

Frequent-shopper programs are only just beginning to deliver on their immense promise to boost customer loyalty and hike profits -- key paybacks that nearly all segments of the industry expect to transform the supermarket business before long.The most successful frequent-shopper initiatives heading forward certainly will look a lot different than the dressed-up trading-stamp programs that many retailers

Frequent-shopper programs are only just beginning to deliver on their immense promise to boost customer loyalty and hike profits -- key paybacks that nearly all segments of the industry expect to transform the supermarket business before long.

The most successful frequent-shopper initiatives heading forward certainly will look a lot different than the dressed-up trading-stamp programs that many retailers implemented in early attempts to garner customer loyalty.

Instead, indust

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