FINE WEAVES

Fruit baskets are the quintessential way to tie fresh produce to the holidays -- but some buyers and merchandisers are finding other ways to celebrate the holidays, and better their traditional sales.Merchandisers interviewed by SN said they are focusing on products like garlic strings and gift boxes of fruit. Also, they are building on the basket tradition by doing more cross merchandising to include

Fruit baskets are the quintessential way to tie fresh produce to the holidays -- but some buyers and merchandisers are finding other ways to celebrate the holidays, and better their traditional sales.

Merchandisers interviewed by SN said they are focusing on products like garlic strings and gift boxes of fruit. Also, they are building on the basket tradition by doing more cross merchandising to include products from other departments. The payoff, they say, will be big numbers between

Register to view the full article

test - Advanced Registered User

Already a member? .