FIRE IN THE BELLY

Stomach remedies are the hottest category in HBC.The factors combining to grow the over-the-counter stomach remedies category include Americans' growing expectation for more and better OTC medicines, slicker marketing programs, rises in prescription co-pays, some recent help from Congress, and of course the popularity of Procter & Gamble's Prilosec OTC.The "Antacid Tablets" category has lately showed

Stomach remedies are the hottest category in HBC.

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