FIRED UP

ATLANTA -- As this city rallies for the Summer Olympics, supermarket delis and bakeries are also getting into the games, with innovative merchandising and promotion plans to score additional sales.As the start of the Games drew nearer, local observers and supermarket executives told SN that a huge potential awaits the industry, particularly as restaurants fill to overflowing during the events and

ATLANTA -- As this city rallies for the Summer Olympics, supermarket delis and bakeries are also getting into the games, with innovative merchandising and promotion plans to score additional sales.

As the start of the Games drew nearer, local observers and supermarket executives told SN that a huge potential awaits the industry, particularly as restaurants fill to overflowing during the events and festivities.

"I can't imagine a supermarket chain that won't be trying to take u

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