FIRMS: AUDIO ENHANCES SAMPLING PROGRAM

LONG BEACH, Calif. -- Mass Connections and In-Store Broadcasting Network said they're planning a nationwide rollout of a program that combines point-of-sale audio announcements with in-store sampling after a successful test in the Midwest.Mass Connections is an in-store marketing and promotions company based in Cerritos, Calif. IBN, Salt Lake City, provides music, content and advertising to grocery

LONG BEACH, Calif. -- Mass Connections and In-Store Broadcasting Network said they're planning a nationwide rollout of a program that combines point-of-sale audio announcements with in-store sampling after a successful test in the Midwest.

Mass Connections is an in-store marketing and promotions company based in Cerritos, Calif. IBN, Salt Lake City, provides music, content and advertising to grocery and drug stores.

Starting in April, 13,000 stores, most of them grocery, will

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