FIRMS: AUDIO ENHANCES SAMPLING PROGRAM

LONG BEACH, Calif. -- Mass Connections and In-Store Broadcasting Network said they're planning a nationwide rollout of a program that combines point-of-sale audio announcements with in-store sampling after a successful test in the Midwest.Mass Connections is an in-store marketing and promotions company based in Cerritos, Calif. IBN, Salt Lake City, provides music, content and advertising to grocery

LONG BEACH, Calif. -- Mass Connections and In-Store Broadcasting Network said they're planning a nationwide rollout of a program that combines point-of-sale audio announcements with in-store sampling after a successful test in the Midwest.

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