OMAHA, Neb. -- The pharmacy department at a Hy-Vee unit here held a first-aid demonstration for children and their parents this spring that served to promote the food store as a community-oriented wellness center. The program even caught the attention of a local network's television news cameras.
"There was a very good turnout. We made it onto the news. I'm sure it helped sales," said Deb Gerch, assistant food-store manager for West Des Moines, Iowa-based Hy-Vee Food Stores.