FIRST AND FOREMOST

NEW YORK -- There's no topping the efforts supermarkets will pursue to grow the top line. That is the apparent message as companies retool their formats and juggle numerous merchandising programs in attempts to maximize volume and existing facilities. cticing neighborhood marketing, expanding customer-loyalty card programs, expanding corporate brands and taking other approaches to gain a competitive

NEW YORK -- There's no topping the efforts supermarkets will pursue to grow the top line. That is the apparent message as companies retool their formats and juggle numerous merchandising programs in attempts to maximize volume and existing facilities.

cticing neighborhood marketing, expanding customer-loyalty card programs, expanding corporate brands and taking other approaches to gain a competitive edge.

Many executives pointed to the benefits they were drawing from experimen

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