FIRST HALF MARKED BY CHAIN MERCHANDISING MAKEOVERS

It's no coincidence that the biggest supermarket chains were actively refashioning their merchandising in the first half of this year. This flurry of activity is aimed at solidifying appeal to shoppers in the midst of extreme competition. Just as important, many chains are trying to transform their own images to capture a more diverse group of customers. Retailers are relying on both inspiration and

It's no coincidence that the biggest supermarket chains were actively refashioning their merchandising in the first half of this year. This flurry of activity is aimed at solidifying appeal to shoppers in the midst of extreme competition. Just as important, many chains are trying to transform their own images to capture a more diverse group of customers. Retailers are relying on both inspiration and solid data to build their strategies, as a look back at some recent SN stories indicates.

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